AWS RTB Fabric: A Game Changer for Real-Time Advertising

October 23, 2025 - 10:59

AWS RTB Fabric has been unveiled as a fully managed service tailored specifically for real-time bidding (RTB) advertising workloads. This innovative solution is set to transform the landscape for AdTech companies by providing a dedicated, high-performance network environment that facilitates seamless connections with both supply and demand partners.

One of the standout features of AWS RTB Fabric is its impressive performance capabilities, delivering latency in the single-digit milliseconds range. This rapid response time is crucial for advertisers looking to make instantaneous decisions in the fast-paced world of digital advertising. Additionally, the service offers significant cost savings, boasting up to 80% lower networking expenses compared to traditional cloud connections.

Importantly, AWS RTB Fabric eliminates the need for colocation infrastructure and upfront commitments, making it a flexible and scalable option for businesses looking to enhance their advertising strategies. As the demand for efficient and effective advertising solutions continues to grow, AWS RTB Fabric positions itself as a vital tool for companies aiming to thrive in this competitive space.