Justice Department Seeks Major Changes to Google's Advertising Practices

September 29, 2025 - 22:04

The Justice Department is taking significant steps to challenge Google's dominance in the digital advertising space. In a bold move, federal officials are urging a judge to compel the tech giant to divest its AdX advertising exchange. This action stems from ongoing concerns about anti-competitive practices that allegedly stifle competition and harm advertisers and publishers alike.

The Justice Department argues that Google's control over various aspects of the ad ecosystem gives it an unfair advantage, allowing the company to manipulate prices and limit options for businesses seeking to reach consumers. By selling off AdX, the department believes that it could foster a more competitive marketplace, ultimately benefiting both advertisers and users.

This legal push reflects broader scrutiny of big tech companies and their market influence. As the case unfolds, it could set a precedent for how digital advertising is regulated in the future, potentially reshaping the landscape of online marketing and commerce.