Technology Investment in Luxury Sector Remains Limited Despite Strategic Importance

September 24, 2025 - 19:44

European luxury companies are increasingly recognizing the importance of technology in their business strategies, with an average investment of 3.1% of their turnover allocated to technological advancements. Despite this commitment, a recent report reveals that transformation projects are still relatively few and far between within these organizations. The findings, highlighted in a report conducted for the Comité Colbert, suggest that while technology is acknowledged as a critical driver of growth and innovation, it remains somewhat sidelined in the decision-making processes of executive committees.

The luxury sector's cautious approach to technology adoption may stem from a desire to maintain brand exclusivity and heritage. However, as consumer preferences evolve and digital channels become more integral to luxury shopping experiences, the need for robust technology strategies is more pressing than ever. To stay competitive, luxury brands must find ways to integrate technology into their core operations and strategies, ensuring that it plays a central role in shaping their future.