Zebra Technologies Expands Its Footprint in Sports Tech with New NFL Partnership

August 24, 2025 - 01:40

If you’re eyeing Zebra Technologies this week, the company has just announced an exciting collaboration with the NFL’s Indianapolis Colts that could capture your attention. Zebra’s RFID-based MotionWorks Sport system is set to track player and ball data during Colts practice sessions. This innovative technology will provide coaches and players with real-time insights into crucial performance metrics, including speed, distance, and formation data.

This partnership marks a significant step for Zebra as it strengthens its presence in the NFL. The adoption of its tracking platform is gaining momentum, highlighting the growing importance of data analytics in sports. By enabling teams to access detailed performance metrics, Zebra is not only enhancing training methodologies but also contributing to the overall evolution of sports technology.

As the demand for advanced analytics in sports continues to rise, Zebra Technologies is positioning itself as a key player in this dynamic industry, paving the way for future collaborations and innovations.