The Business Revolution of GenAI and Agentic AI

June 6, 2025 - 22:47

Gil Rosen, Chief Marketing Officer, recently outlined a transformative vision for the telecommunications industry centered around GenAI and agentic AI at the DTW Ignite conference. He emphasized that these advancements represent not just technological upgrades but fundamental shifts in how businesses operate and engage with customers.

Rosen highlighted the ambitious goal of creating a telco environment where customer complaints are virtually nonexistent. This vision is driven by the integration of intelligent agents capable of understanding and addressing customer needs proactively. By leveraging GenAI, companies can enhance their service offerings, streamline operations, and ultimately improve customer satisfaction.

Moreover, Rosen introduced the concept of "personality engineering" for these AI agents, suggesting that imbuing them with distinct personalities could lead to more relatable and effective interactions with users. This innovative approach aims to foster deeper connections between businesses and their customers, paving the way for a future where technology enhances human experiences rather than complicates them. The implications of these advancements are profound, signaling a new era in the telecommunications sector.